Building in Public: Leveraging Twitter for More Reach
Sep 21, 2023
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Arvid Kahl, expert in leveraging Twitter to attract and build trust during product development, discusses the value of building in public. He shares his journey on Twitter, exploring different mediums for idea generation and learning from others. Also, he explores strategies for effective engagement, emphasizing authenticity and meaningful contributions.
Building in public on Twitter allows you to connect with like-minded individuals, build trust, and attract an interested audience.
Sharing the ups and downs of your journey on Twitter fosters trust, strengthens connections, and positions you as an expert.
To grow an audience on Twitter, engage in meaningful conversations, optimize your profile, and use various content types.
Deep dives
Building in Public and Leveraging Twitter to Reach a Wider Audience
Building in public is a powerful concept that involves sharing your journey, decisions, and experiences openly with others. It allows you to connect with like-minded individuals and build trust with your audience. Twitter is an ideal platform for building in public because of its open and accessible nature. By actively engaging in conversations, providing valuable insights, and participating in relevant discussions, you can attract attention and grow an audience that is interested in your journey. It's important to use various content types on Twitter, such as videos, images, and long-form written content, to cater to different preferences and increase engagement. By consistently sharing your story and providing value to your audience, you can establish your expertise, build relationships, and create meaningful connections on Twitter.
The Benefits of Sharing Vulnerability and Authenticity in Building in Public
Building in public involves sharing not only the highlights but also the ups and downs of your journey. By being vulnerably authentic and transparent, you can build trust with your audience and foster stronger connections. Sharing the behind-the-scenes of your decision-making process, insights from an insider's perspective, and open secrets can be valuable content that attracts and engages your audience. It's important to strike a balance between sharing the good and the bad while also being mindful of what should not be shared to protect your business. By being relatable, trustworthy, and providing value, you can position yourself as an expert in your field and create a loyal following.
Effective Strategies for Growing an Audience on Twitter
Growing an audience on Twitter requires an intentional approach and consistent engagement. Start by finding and participating in conversations with people who have an audience that aligns with your target audience. Engage genuinely with these individuals, contribute to the conversation, and provide valuable insights. This initial engagement can help you attract followers who are interested in your content. Focus on the quality of engagement rather than quantity, and aim to have meaningful conversations and connections. It's also important to optimize your Twitter bio and profile to clearly communicate the value you provide to your audience, which can help attract the right followers. Dedicate a specific amount of time each day to engage with others on Twitter, and consider using scheduling tools to streamline your content distribution. By consistently engaging and providing value, you can gradually grow your audience on Twitter.
Content Types That Work Well for Building in Public on Twitter
When it comes to content types for building in public on Twitter, video, images, gifts, and long-form written content are particularly effective. Videos and images help catch users' attention and make content more engaging. Gifs and memes can also be effective in driving engagement by requiring users to stop scrolling and interpret the content. Additionally, long-form written content can be useful for providing in-depth insights and perspectives on topics. Twitter's platform allows for easy embedding of podcasts and other audio content, making it convenient to share audio-based content on the platform. By utilizing a variety of content types, you can cater to different preferences and increase engagement with your audience on Twitter.
Time Management Tips for Building in Public on Twitter
Building in public on Twitter does require time and effort, but it can be managed effectively with proper time management strategies. Allocate a specific amount of time each day, such as 15-30 minutes, to engage with others, participate in conversations, and contribute valuable insights. Consider batch scheduling your content to save time, using tools that allow you to schedule tweets in advance. Focus on engaging with others, rather than just posting your own content. Remember to prioritize quality engagement over quantity, and stay consistent in your efforts. By managing your time effectively, you can make the most of building in public on Twitter and achieve your goals.
Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.