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Social Media Marketing Podcast
Short-Form Video Strategy for Business With Reels and TikTok
Sep 7, 2023
In this episode, Jera Bean, an expert in creating compelling short-form videos for social media, shares her strategy for creating quality content. She discusses the importance of authenticity and strategic social media use, provides guidance on simplifying the video creation process, and explores the concepts of voiceover and text overlay. The chapter also touches upon video editing tools and podcast promotion.
49:13
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Quick takeaways
- Identifying and categorizing content pillars can help generate specific and strategic content ideas for short-form videos.
- There are four common formats for short-form videos: talking to camera, voiceover, text overlay, and trends.
Deep dives
Step 1: Content Ideation
The first step in creating short-form video content is generating content ideas. This involves identifying and categorizing content pillars, such as expertise, secret sauce, and business. These pillars help generate specific and strategic content ideas that align with your brand or personal goals.
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