Social Media Marketing Podcast Short-Form Video Strategy for Business With Reels and TikTok
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Sep 7, 2023 In this episode, Jera Bean, an expert in creating compelling short-form videos for social media, shares her strategy for creating quality content. She discusses the importance of authenticity and strategic social media use, provides guidance on simplifying the video creation process, and explores the concepts of voiceover and text overlay. The chapter also touches upon video editing tools and podcast promotion.
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Jera's Background
- Jera Bean's mom worked in video production, influencing her early exposure to video editing.
- Early experiences with video projects and a hand-lettering Instagram account fueled her passion for visual storytelling and community.
Content Creator Definition
- Everyone using social media for goals is a content creator.
- Jera Bean helps content creators and service-based businesses grow using video.
Overcome Video Resistance
- Embrace video's authenticity; show your genuine self and connect with your audience.
- Start simple; don't get overwhelmed by complex edits. Use basic tools and natural light.