In this episode, Jera Bean, an expert in creating compelling short-form videos for social media, shares her strategy for creating quality content. She discusses the importance of authenticity and strategic social media use, provides guidance on simplifying the video creation process, and explores the concepts of voiceover and text overlay. The chapter also touches upon video editing tools and podcast promotion.

Jera Bean, a social media strategist and video editing expert, shares her dynamic journey in launching her first digital course. She discusses the importance of embracing authenticity in short-form video and tackling new challenges with courage. Jera reflects on her shift from coaching to creating an evergreen course, emphasizing the emotional process and learning from beta testers. She explores innovative licensing strategies that extend her course's reach into independent schools and professional communities, showcasing her creative monetization methods.