What Makes a Course Irresistible (and Scalable) with Jera Bean

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Jan 9, 2025

Jera Bean, a social media strategist and video editing expert, shares her dynamic journey in launching her first digital course. She discusses the importance of embracing authenticity in short-form video and tackling new challenges with courage. Jera reflects on her shift from coaching to creating an evergreen course, emphasizing the emotional process and learning from beta testers. She explores innovative licensing strategies that extend her course's reach into independent schools and professional communities, showcasing her creative monetization methods.

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ANECDOTE

Unexpected Nerves

Jera Bean, despite being a seasoned podcast guest and speaker, felt nervous about this particular podcast.
This was because she would discuss a new topic outside her usual social media expertise, making her feel less expert.

ADVICE

Goal Setting

Have a clear goal in mind when joining programs like masterminds.
Jera Bean had the idea for her video editing course before joining Jasmine Star's mastermind, which helped her focus.

INSIGHT

Course Creation Timeline

Creating a course can be a lengthy process, often taking longer than anticipated.
Jera Bean's initial estimate for course completion was much shorter than the actual time it took.

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I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!

Click play to hear all of this and:

(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course

Listen to Related Episodes:

Connect With Jera Bean:

Instagram: @jera.bean
Website: https://jerabean.com

For full show notes, visit jasminestar.com/podcast/episode508

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