Social Media Marketing Podcast
How to Easily Create Instagram Reels
Nov 2, 2023
Explore the benefits of creating Instagram Reels and strategies for targeting the desired audience. Learn how to incorporate B-roll footage and text in Reels, and discover strategies for repurposing content and saving time in content creation. Find out how to access the full sound library for business accounts and use trending sounds or narration. Discover the ease of editing and scheduling Reels, including the use of third-party tools and the improved Instagram editing interface.
38:04
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Quick takeaways
- Building a B-roll library with custom-made stock videos helps easily create engaging Instagram reels by providing supplementary footage that enhances the main content.
- Selecting relevant audio or using narration/voiceover, along with attention-grabbing on-screen text (hooks), greatly contributes to the appeal and viewer retention of Instagram reels.
Deep dives
Creating a B-roll Library
To easily create Instagram reels, it is recommended to start by building a B-roll library. B-roll is supplementary footage that enhances the main content. This library consists of custom-made stock videos that can be reused and repurposed for creating reels. Various types of B-roll can be recorded, such as day-to-day activities, behind-the-scenes footage, expressions, and scenic shots. Organizing the B-roll library by different categories makes it easier to find the appropriate clips when creating reels.
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