How to Improve Your Instagram Results: Small Changes With Big Impacts
Sep 28, 2023
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Jade Beason, social media expert, shares tips on improving Instagram results through small changes. Topics include auditing Instagram account, optimizing profile, uploading high-quality videos, utilizing Instagram features effectively, tailoring captions, analyzing analytics, and gratitude for the guest's valuable insights.
Having clear intentions behind each Instagram post is crucial for achieving desired goals and evaluating success.
Regularly assess and remove fake or bot followers to maintain a healthy follower base for better engagement and authenticity.
Calculate your engagement rate based on the number of followers who saw your content versus total engagement to gauge how well your content resonates with your audience.
Deep dives
The Importance of Creating with Intention
When creating content for Instagram, it is crucial to have intention behind each post. This means thinking about the value of the content and what specific goal or objective you want to achieve with it. Whether it's providing valuable information, driving sales, or increasing engagement, having a clear intention will help you evaluate the success of your posts accurately.
Auditing Your Follower Base
Take a closer look at your follower base and assess its health. Evaluate whether you have any fake or bot followers, and if so, consider removing them manually. By maintaining a healthy follower base, you can ensure better engagement and a more authentic audience.
Analyzing Engagement and Reach
When auditing your Instagram content, pay attention to the engagement and reach of your posts. Consider calculating the engagement rate based on the number of followers who saw your content versus the total engagement received. This will give you a more accurate measure of how your content is resonating with your audience.
Evaluating the Value and Intention of Your Content
Review the value and intention behind your content. Determine whether your posts fulfilled their intended purpose, whether it's driving sales, increasing reach, or providing valuable information. Take note of the content that performed well and saved it for future reference and inspiration.
Tracking Performance and Making Strategic Decisions
Use the insights from your content audit to track performance and make data-driven decisions. Continuously analyze the reach, engagement, and goals of your posts to identify patterns and optimize your content strategy.
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason.