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Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.
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Quick takeaways
- Using AI tools like Descript, Claude, and Chat GPT can streamline and expedite the content creation process by transcribing, editing, summarizing, and simplifying content.
- By repurposing core content with the help of AI tools like Claude, Chat GPT, and Writer, content creators can create a variety of content assets, including blog posts, social media shares, and short promotional clips, maximizing the impact of their content efforts.
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Using AI to Streamline Content Creation Workflows
One of the main goals of content creators is to streamline the content creation process. This involves using AI tools to expedite the preparation of content. For example, tools like Descript can help with transcribing and editing podcast episodes, while Claude and Chat GPT can be utilized to summarize and simplify transcripts. These tools can also be used to research topics further and generate scripts or outlines for content pieces. By leveraging AI in this way, content creators can save time and energy, allowing them to focus on the creative aspects of content creation.
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