Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.
Using AI tools like Descript, Claude, and Chat GPT can streamline and expedite the content creation process by transcribing, editing, summarizing, and simplifying content.
By repurposing core content with the help of AI tools like Claude, Chat GPT, and Writer, content creators can create a variety of content assets, including blog posts, social media shares, and short promotional clips, maximizing the impact of their content efforts.
Deep dives
Using AI to Streamline Content Creation Workflows
One of the main goals of content creators is to streamline the content creation process. This involves using AI tools to expedite the preparation of content. For example, tools like Descript can help with transcribing and editing podcast episodes, while Claude and Chat GPT can be utilized to summarize and simplify transcripts. These tools can also be used to research topics further and generate scripts or outlines for content pieces. By leveraging AI in this way, content creators can save time and energy, allowing them to focus on the creative aspects of content creation.
Repurposing Content for Maximum Impact
Repurposing content is a key strategy for maximizing the impact of your content efforts. By taking a core piece of content, such as a podcast episode, and using AI tools like Claude, Chat GPT, and Writer, you can create a variety of content assets. For instance, transcripts can be summarized and spliced into blog posts, while key takeaways and quotes can be extracted for social media shares and articles. Additionally, AI-powered tools like Gloss AI, Munch, and Opusclip can help in creating short promotional clips from longer videos, enabling content creators to experiment with different platforms like TikTok and YouTube shorts.
Expanding on the Core Content with AI and Human Expertise
Artificial intelligence can take a 5-10 minute section of video or audio and expand it into a longer article by generating additional context and insights. AI tools like Claude and Chat GPT can assist in creating drafts, outlines, or summaries based on the content, while humans can then add their unique expertise and perspective to further enrich the content. This combination of AI and human collaboration allows content creators to efficiently produce high-quality, engaging articles and blog posts that offer valuable insights to their audience.
Connect with Mike Kaput and Learn More
To connect with Mike Kaput, Chief Content Officer at Marketing AI Institute, you can find him on LinkedIn at Mike Kaput. For more information about Marketing AI Institute and their resources on AI in marketing, you can visit marketingaiinstitute.com/SME. This site offers a summary of their offerings and relevant resources to get started with AI in content creation and marketing.
Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput.