Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.

Mike Kaput, Chief Content Officer at Marketing AI Institute, discusses moving from AI experimentation to integration, creating more human-focused content in the AI era, and the path to becoming an AI marketing specialist. He also shares valuable AI tools and advice for preparing for the AI future.