Mike Kaput and Paul Roetzer join to share the latest AI news, including the drama at OpenAI, Andrej Karpathy's video on LLMs, Ethan Mollick's article on AI's business impact, and the latest AI advancements by various companies.

As generative AI continues to improve, iterate, and integrate, there are news stories to discuss and advancements to break down. That’s why we’re happy Paul Roetzer and Mike Kaput are back for episode 54 of The Marketing AI Show.ChatGPT Code Interpreter available for allOpenAI announced on July 6 that ChatGPT’s Code Interpreter feature will be made available to all ChatGPT Plus users. Previously, only select users received access after signing up for a waitlist. Code Interpreter gives ChatGPT the ability to run code, use files you upload to produce outputs, analyze data, create charts, and perform sophisticated math. This gives ChatGPT the ability to do all sorts of data analysis and code-dependent tasks it couldn’t do well before. People are already using Code Interpreter in interesting ways including customer segmentation, data visualization, and data analysis. The misuse of AI in content and mediaA handful of stories in the past several weeks are shedding light on the dangers and misuse of AI in content and media. A report from misinformation tracking site NewsGuard shows that content farms using AI to generate hundreds of low-quality articles a day are raking in programmatic ad dollars—and hundreds of brands are unwittingly supporting them. And otherwise legitimate media sites are following their lead. Tech site Gizmodo recently started publishing AI-generated content and the results were problematic. One article on Star Wars movies was riddled with inaccuracies and prompted an outcry from Gizmodo staff, who said these types of stories were “actively hurting our reputations and credibility” and showed “zero respect” for journalists. Last, but certainly not least, news came out of a leaked email from German tabloid Bild detailing how the publication plans to replace over a hundred jobs with AI. Investors are betting on generative AI. Why and how?Research recently published by McKinsey estimates that generative AI could add the equivalent of $2.6 trillion to $4.4 trillion of annual value to the global economy. The firm estimates that about 75% of this value will accrue through four use cases: customer operations, marketing and sales, software engineering, and R&D.The impact will be felt across all industries and sectors, but McKinsey specifically points out that banking, high-tech, and life sciences could see the largest impact. The full research report is well worth a read. But the larger point here is that the possible market impact of generative AI is massive. And investors are clearly responding to that, having just written some huge checks to leading generative AI companies.One big example: Inflection AI announced it raised $1.3 billion in a fresh fundraising round led by Microsoft, LinkedIn founder Reid Hoffman, Bill Gates, and NVIDIA.Inflection AI has been around just over a year and, in that time, the company has built one of the world’s most sophisticated large language models, which powers Pi, its personal AI assistant product. The company is also the “largest AI cluster in the world comprising 22,000 NVIDIA H100 Tensor Core GPUs.” It’s also important to note that Inflection AI’s CEO and co-founder Mustafa Suleyman also co-founded DeepMind, which was acquired by Google and forms the backbone of their AI work.Another example: At the same time, Runway, which builds generative AI tools for creators, announced a $141 million extension to its Series C funding round from companies like Google, NVIDIA, and Salesforce Ventures.

Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech's AI-driven quarterly earnings calls. They also discuss Apple Vision Pro, the rise of Chief AI Officers, Neuralink's brain implant, Microsoft's Co-pilot for Sales and Service, and Amazon's new AI shopping assistant, Rufus.

Hosts Mike Kaput and Paul Roetzer catch up in another episode of The Marketing AI Show, in a busy week where there was no shortage of AI news. OpenAI stays in the news with ChatGPT team subscriptions rolling out (which Paul signed our team up for) and GPT Store. Rabbit hit the news, and quickly sold out. And there’s much more in the rapid-fire section of the podcast, so be sure to tune in!00:03:25 — OpenAI debuts ChatGPT subscription aimed at small teams00:20:03 — Introducing the GPT Store00:30:08 — Rabbit sells out 10,000 units of its R1 pocket AI companion in one day00:46:57 — OpenAI and journalism00:50:24 — OpenAI in content licensing talks with CNN, Fox and Time00:51:58 — 94% of Google SGE links are different from organic search results, study finds00:55:58 — Duolingo Cuts 10% of Contractors as It Uses More AI to Create App Content00:57:03 — Google removes 17 features from Google Assistant and conducts layoffs00:58:03 — Generative AI isn’t a home run in the enterprise01:00:55 — Quora raises $75M from Andreessen HorowitzThis episode is brought to you by BrandOps: Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action.Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time.Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights.Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcaseWant to receive our videos faster? SUBSCRIBE to our channel!Visit our website: https://www.marketingaiinstitute.comReceive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscriptionLooking for content and resources?Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinarCome to our next Marketing AI Conference: www.MAICON.aiEnroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/homeJoin our community:Slack: https://www.marketingaiinstitute.com/slack-group-formLinkedIn: https://www.linkedin.com/company/mktgaiTwitter: https://twitter.com/MktgAiInstagram: https://www.instagram.com/marketing.ai/Facebook: https://www.facebook.com/marketingAIinstitute

Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.