AI for Creative Entrepreneurs

How Marketers are Using AI with Mike Kaput [021]

Nov 16, 2023

Mike Kaput, Chief Content Officer at Marketing AI Institute, discusses moving from AI experimentation to integration, creating more human-focused content in the AI era, and the path to becoming an AI marketing specialist. He also shares valuable AI tools and advice for preparing for the AI future.

01:00:56

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Episode guests

Mike Kaput

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Embrace AI as an opportunity to enhance your skills and create greater value.

As roles shift, AI specialists are needed to manage and curate the outputs of AI tools.

Focus on creating emotional, human-centered content that cannot be replicated by machines.

Deep dives

The urgency of adapting to AI

It is crucial to shift your mindset and recognize the importance of adapting to AI. Embrace the positive outcomes and start thinking about how AI can work in conjunction with your skills to create even greater value.

Introduction

3min

Integrating AI into Freelancers' Workflow

23min

The State of AI Marketing and the Need for Education

18min

Adapting to AI: Embracing New Technologies and Opportunities

10min

Relevance of LinkedIn titles in AI marketing and lightning round questions

3min

Exploring AI Sci-Fi Books: Ender's Game and a Compelling Human Story

2min

Where to Learn More about AI Marketing and Content Creation

3min

Mike, the Chief Content Officer at Marketing AI Institute, joins us to discuss how marketers and content creators can adapt as AI rapidly evolves. We explore Mike's thoughts on moving from AI experimentation to integration, creating more human-focused content in the AI era, and the path to becoming an AI marketing specialist.

Mike also shares which AI tools he finds most valuable right now, along with his advice for preparing your business and your role for the AI future.

You can connect with Mike Kaput at: https://www.linkedin.com/in/mikekaput/

To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

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AI for Creative Entrepreneurs

How Marketers are Using AI with Mike Kaput [021]

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The urgency of adapting to AI

Roles in the AI landscape

The future of copywriting and content creation

AI marketing specialist roles

The need for AI education

Remember Everything You Learn from Podcasts