AI Edge for Enterprise Marketing AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute
Jul 2, 2025
Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of 'Marketing Artificial Intelligence', shares valuable insights on integrating AI strategy into marketing. He emphasizes the need for a shift towards strategic intent over merely acquiring tools. The discussion covers the evolving roles of marketers, the importance of hands-on training, and how AI can enhance content creation and customer engagement. Mike also highlights creative ways to foster workplace culture through AI, proving that genuine connections still thrive in a tech-driven environment.
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Choose AI Tools by Use Case
- Identify three to five key AI use cases before choosing tools.
- Fit the right tool to solve specific marketing problems, not the other way around.
Build Baseline AI Literacy
- Ensure every marketer has AI literacy at a basic level.
- Empower individuals to experiment with AI tools for their specific roles.
Experiment With AI Personally
- If restricted from using AI at work, use paid personal licenses.
- Experiment with AI on personal or side projects to build skills safely.