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Digital advertising expert Brooke Osmundson discusses the importance of Google Search Ads, the benefits of using observation mode, Google's in market audience feature, targeting strategies, and bidding on brand names. She also highlights the wide reach of Google and the opportunities it provides for targeted advertising.
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Quick takeaways
- Setting clear business goals and aligning campaign inputs with target ROAS or CPA maximizes Google Ads campaign performance.
- Utilizing various targeting options like demographic targeting, in-market audiences, affinity audiences, and custom audiences can enhance the reach and effectiveness of Google Ads campaigns.
Deep dives
The Importance of Setting Clear Business Goals for Google Ads
When setting up Google Ads campaigns, it is crucial to define clear business goals. This includes determining the target return on ad spend (ROAS) or cost per acquisition (CPA) that aligns with your overall objectives. Setting accurate target ROAS or CPA at the campaign level allows Google's smart bidding strategies to optimize your campaigns effectively. It is essential to align the other inputs, such as daily budget and campaign structure, with these goals to ensure optimal performance.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode