Social Media Marketing Podcast How to Target With Google Search Ads
Oct 19, 2023
Digital advertising expert Brooke Osmundson discusses the importance of Google Search Ads, the benefits of using observation mode, Google's in market audience feature, targeting strategies, and bidding on brand names. She also highlights the wide reach of Google and the opportunities it provides for targeted advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
Journey into Google Search Ads
04:15 • 6min
Smith Micro's Focus on Family Safety and Value-Added Services for Wireless Carriers
10:23 • 2min
The Importance of Google Search Ads
12:06 • 16min
Using Observation Mode in Google Search Ads
28:09 • 4min
Google's In Market Audience Feature and Targeting Strategies
31:50 • 5min
Targeting Options for Google Search Ads
36:55 • 6min
Bidding on Brand Names in Google Search Ads
43:10 • 4min