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4min chapter
How to Target With Google Search Ads
Social Media Marketing Podcast
Bidding on Brand Names in Google Search Ads
This chapter explores the reasons why companies should bid on their own brand in Google search ads, including protecting their brand narrative, utilizing it for brand awareness efforts, and taking advantage of promotions and PR opportunities. The benefits of owning the domain for better rates are also discussed.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode