How to Be More Creative With Your Instagram Content
Sep 14, 2023
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Manu Muraro, an expert in creating creative Instagram content, discusses the importance of creativity on Instagram, the significance of storytelling in Instagram promotion, and creative ways to use Instagram Live features.
Engage viewers with clear captions and context in Instagram Stories.
Leverage new features like pinning posts to create visual banners that highlight important updates.
Utilize trends creatively to add personality and originality to Instagram content.
Deep dives
Utilizing Creative Instagram Content
This podcast episode discusses how to be more creative with Instagram content. The host is joined by Manu Mararo, an Instagram expert, to explore various ways to add creative flair to Instagram posts. The episode emphasizes the importance of standing out in a crowded social media landscape and shares strategies for creating engaging and memorable Instagram content. This includes leveraging trends, using creative captions, and exploring new features like pinning posts to the top of your Instagram grid. The episode also provides practical tips for utilizing stories and highlights the effectiveness of "black stories" with simple black backgrounds and white text. The focus throughout the episode is on encouraging marketers and business owners to think creatively and strategically in order to captivate their audiences on Instagram.
Maximizing Engagement with Instagram Stories
One key takeaway from this podcast episode is the importance of engaging Instagram Stories. The episode highlights the value of sharing content to Stories with a clear caption or description that adds context to the shared content. By providing a brief explanation of why the content is being shared, it enhances engagement and encourages viewers to take action such as clicking on provided link stickers. Additionally, the episode shares the strategy of using "black stories" occasionally, which are simply black backgrounds with white text that stand out from the regular colorful content. These black stories tend to receive higher viewership and clicks, making them an effective tool for important updates or announcements.
Capitalizing on Instagram's New Features
The podcast episode points out the significance of staying up-to-date with Instagram's new features and leveraging them creatively. The host recommends utilizing the feature that allows users to bring videos or photos from their camera roll into a live Instagram session. This can be used to enhance presentations during live broadcasts and make them visually appealing by adding graphics or bullet points. Another feature highlighted in the episode is the ability to pin up to three posts at the top of an Instagram grid. By strategically choosing and pinning posts, marketers can create a banner-like visual that highlights important announcements or promotions. This can help capture the attention of profile visitors and encourage them to explore additional content.
Creating Engaging Captions and Using Trends
The episode stresses the importance of crafting engaging captions and utilizing trends effectively. It is recommended to be clear in captions, focusing on delivering the key message or benefit upfront. Clear formatting with bullet points, emojis, and line breaks can enhance readability. When it comes to using trends, the episode advises using them to add a touch of personality and originality. Rather than replicating trends verbatim, it is suggested to apply them in a way that reflects one's own brand or business. This can involve modifying a trend to suit a specific message or using trends as inspiration for visuals or captions that align with the brand's unique identity.
Summary and Conclusion
In this episode, the host emphasizes the importance of creativity on Instagram and provides actionable tips and insights to inspire marketers and business owners. The episode covers various aspects such as utilizing creative Instagram content, maximizing engagement with Instagram Stories, capitalizing on Instagram's new features, creating engaging captions, and effectively using trends. With these strategies, marketers and business owners can differentiate themselves on Instagram, capture audience attention, and foster meaningful engagement.
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.
