Social Media Marketing Podcast How to Be More Creative With Your Instagram Content
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Sep 14, 2023 Manu Muraro, an expert in creating creative Instagram content, discusses the importance of creativity on Instagram, the significance of storytelling in Instagram promotion, and creative ways to use Instagram Live features.
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Manu's Career Beginnings
- Manu Muraro started her career at Cartoon Network creating promos and short content before social media was popular.
- She later grew Instagram for a local startup with no budget, learning by doing and being playful with content.
Creativity Makes Content Stand Out
- Creativity on Instagram helps content stand out amid overwhelming noise and repeats.
- Being playful and using features uniquely keeps brands memorable and engaging.
Avoid Poor Text Design
- Avoid using text that's too small or lacks contrast; it makes content hard to read on small phones.
- Poor design and unreadable posts often hurt engagement more than algorithm changes.