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Social Media Marketing Podcast
Optimizing for TikTok Search: How to Reach a Larger Audience
Oct 26, 2023
Melissa Laurie, TikTok marketing expert, discusses optimizing TikTok videos for search, the impact of COVID-19 on tourism, challenges faced by companies on TikTok, searching for information on Google and TikTok, using quarter actions and repurposing content on TikTok, and optimizing TikTok videos for more views.
44:52
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Quick takeaways
- Leveraging TikTok's search capabilities can help businesses effectively target their audience and make videos more discoverable.
- Researching popular topics and optimizing captions with keywords and emojis can enhance discoverability and organic reach on TikTok.
Deep dives
The Power of TikTok as a Search Engine
TikTok is a powerful search engine with 1.1 billion active users per month, making up 25% of all active internet users. It offers a unique visual search experience, providing rich videos that are personalized based on user preferences. By leveraging TikTok's search capabilities, businesses can target their audience effectively and make their videos more discoverable. Utilizing keywords in the video, captions, and text on screen is crucial for ranking well in TikTok's algorithm.
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