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15min chapter
Optimizing for TikTok Search: How to Reach a Larger Audience
Social Media Marketing Podcast
Searching for Information on Google and TikTok
The hosts discuss the process of searching for information on Google and TikTok using the example of looking for Bali hotels. They highlight the presence of sponsored placements on Google and the rich visual videos on TikTok. They explore how TikTok's algorithm learns individual preferences and discuss the engaging experience and active engagement on TikTok compared to traditional articles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode