The CTV Podcast

In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.We cover a lot of ground including:How TTD looks at CTV.The evolution of programmatic buying in CTV.The types of data now available in CTV advertising.Why we need fewer walled gardens in CTV, not more.The role of open and interoperable IDs in CTV advertising, and why they are needed.How the converging worlds of retail media & CTV are creating new opportunities.And much more... Hosted on Acast. See acast.com/privacy for more information.

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.We cover a lot of ground including:The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

James Wilhite, VP Product at Publica by IAS, dives into the world of Connected TV advertising. He discusses the evolution of CTV ad serving and the merging of traditional and digital strategies. Wilhite sheds light on the importance of programmatic standards and how direct response ad budgets are shifting towards CTV. He explores the challenges of HDMI device advertising, insights from London CTV conferences, and the growing significance of OMSDK for viewer engagement. With generative AI and effective attribution models on the rise, the landscape of ad-supported streaming is rapidly changing.

Tim Cady, Managing Partner at Publicis Media, shares his extensive experience in both linear and connected TV advertising. He discusses how advertising agencies are adapting to the evolving CTV landscape and the significance of combining traditional TV with digital streaming. Cady highlights the importance of ACR data for improving audience measurement and the growing shift of direct response budgets to CTV. Listeners gain insights on the challenges of integrating legacy measurement methods with modern analytics and the need for collaboration in this dynamic market.

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.We cover a lot of ground including:How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.We cover a lot of ground including:The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.We cover a lot of ground including:How independent ad agencies are now planning & buying CTV ads.Why many are still asking for a managed service.The future of CTV audience curation.The convergence of retail media & CTV.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.We cover a lot of ground including:How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.We cover a lot of ground including:How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.