Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.

We cover a lot of ground including:

• The evolution of Lotame.
• The types of data now available in CTV advertising.
• How the converging worlds of retail media & CTV are creating new signals.
• The role of IDs in CTV advertising, and the portability of them.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

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