In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.We cover a lot of ground including:How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.We cover a lot of ground including:The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.We cover a lot of ground including:How independent ad agencies are now planning & buying CTV ads.Why many are still asking for a managed service.The future of CTV audience curation.The convergence of retail media & CTV.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.We cover a lot of ground including:How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more... Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.We cover a lot of ground including:How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.We cover a lot of ground including:The evolution of ad serving, in a streaming age.What DAI or SSAI means in CTV.The rise of dynamic ad creatives.Addressable linear, and how this works.What a good streaming ad break should look like, for viewers & advertisers. The convergence of retail media & CTV. And much more... Hosted on Acast. See acast.com/privacy for more information.

Emma Newman, Chief Revenue Officer for EMEA at PubMatic, shares her insights on the transformation of SSPs in today's streaming landscape. She discusses how CTV is catalyzing increased supply path optimization, bringing growth and sustainability to the ad tech space. Newman highlights PubMatic's dual service approach for buyers and sellers and the vital role of programmatic advertising. The conversation also touches on the merging worlds of retail media and CTV, emphasizing transparency and meaningful partnerships.

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.We cover a lot of ground including:How traditional TV broadcasters are competing with streaming services.Why broadcast quality TV content works so well for advertisers. How ITVX became such a hit with UK TV audiences. Why they built their own proprietary AdTech, in Planet V. How ITVX plans to work with 3rd party SSPs and DSPs in the future.The role of data clean rooms in CTV advertising.And much more... Hosted on Acast. See acast.com/privacy for more information.

Cadi Jones, SVP EMEA at Index Exchange, shares her insights on the rapidly evolving CTV advertising landscape. She highlights the growing role of 'curation' to enhance targeting and the importance of supply path optimization in this space. The conversation delves into the differences in CTV advertising between Europe and the US, stressing the need for tailored strategies. Cadi also discusses sustainable practices in advertising and the impact of programmatic technology on campaign efficiency. Her expertise sheds light on the future of CTV Identity and premium content.