The CTV Podcast  cover image

The CTV Podcast

Latest episodes

undefined
Mar 20, 2025 • 57min

The CTV Product Landscape with James Wilhite, From Publica by IAS.

In S2, E2 of The CTV Podcast, I am joined by James Wilhite, VP Product, Publica by IAS.We cover a lot of ground including:The evolution of CTV AdServing.How to combine the best of traditional linear, with digital streaming.The role of programmatic standards, in CTV.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Feb 6, 2025 • 54min

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media. We cover a lot of ground including:How advertising agencies are approaching CTV.The evolution of Publicis PMX, TV planning & buying.How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The role of IDs in CTV advertising.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Oct 28, 2024 • 50min

The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.We cover a lot of ground including:How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Oct 16, 2024 • 50min

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.We cover a lot of ground including:The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Oct 8, 2024 • 39min

Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.

In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.We cover a lot of ground including:How independent ad agencies are now planning & buying CTV ads.Why many are still asking for a managed service.The future of CTV audience curation.The convergence of retail media & CTV.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Sep 26, 2024 • 56min

How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.We cover a lot of ground including:How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Sep 18, 2024 • 51min

How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.We cover a lot of ground including:How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Sep 10, 2024 • 53min

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.
undefined
Sep 4, 2024 • 54min

How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.We cover a lot of ground including:The evolution of ad serving, in a streaming age.What DAI or SSAI means in CTV.The rise of dynamic ad creatives.Addressable linear, and how this works.What a good streaming ad break should look like, for viewers & advertisers. The convergence of retail media & CTV. And much more... Hosted on Acast. See acast.com/privacy for more information.
undefined
Aug 27, 2024 • 59min

The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.

Emma Newman, Chief Revenue Officer for EMEA at PubMatic, shares her insights on the transformation of SSPs in today's streaming landscape. She discusses how CTV is catalyzing increased supply path optimization, bringing growth and sustainability to the ad tech space. Newman highlights PubMatic's dual service approach for buyers and sellers and the vital role of programmatic advertising. The conversation also touches on the merging worlds of retail media and CTV, emphasizing transparency and meaningful partnerships.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode