The CTV Podcast  cover image

The CTV Podcast

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

Oct 16, 2024
49:51

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.


We cover a lot of ground including:


  • The role of operating systems in CTV advertising today.
  • The importance of TV OEM interoperability, for an OS.
  • The convergence of retail media & CTV.
  • How ACR data might be used to improve audience measurement, at scale.
  • The rise of FAST & AVOD in Europe.
  • Why more DR ad budgets will flow into CTV.
  • And much more...




Hosted on Acast. See acast.com/privacy for more information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode