Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.

We cover a lot of ground including:

• The role of operating systems in CTV advertising today.
• The importance of TV OEM interoperability, for an OS.
• The convergence of retail media & CTV.
• How ACR data might be used to improve audience measurement, at scale.
• The rise of FAST & AVOD in Europe.
• Why more DR ad budgets will flow into CTV.
• And much more...

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