In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.
We cover a lot of ground including:
- How advertising agencies are approaching CTV.
- The evolution of TV planning & buying.
- How to combine the best of traditional linear, with digital streaming.
- How ACR data might be used to improve audience measurement, at scale.
- The rise of FAST & AVOD in Europe.
- Why DR ad budgets will continue to transition to CTV.
- And much more...
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The CTV Podcast