The CTV Podcast

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.We cover a lot of ground including:The evolution of ad serving, in a streaming age.What DAI or SSAI means in CTV.The rise of dynamic ad creatives.Addressable linear, and how this works.What a good streaming ad break should look like, for viewers & advertisers. The convergence of retail media & CTV. And much more... Hosted on Acast. See acast.com/privacy for more information.

Emma Newman, Chief Revenue Officer for EMEA at PubMatic, shares her insights on the transformation of SSPs in today's streaming landscape. She discusses how CTV is catalyzing increased supply path optimization, bringing growth and sustainability to the ad tech space. Newman highlights PubMatic's dual service approach for buyers and sellers and the vital role of programmatic advertising. The conversation also touches on the merging worlds of retail media and CTV, emphasizing transparency and meaningful partnerships.

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.We cover a lot of ground including:How traditional TV broadcasters are competing with streaming services.Why broadcast quality TV content works so well for advertisers. How ITVX became such a hit with UK TV audiences. Why they built their own proprietary AdTech, in Planet V. How ITVX plans to work with 3rd party SSPs and DSPs in the future.The role of data clean rooms in CTV advertising.And much more... Hosted on Acast. See acast.com/privacy for more information.

Cadi Jones, SVP EMEA at Index Exchange, shares her insights on the rapidly evolving CTV advertising landscape. She highlights the growing role of 'curation' to enhance targeting and the importance of supply path optimization in this space. The conversation delves into the differences in CTV advertising between Europe and the US, stressing the need for tailored strategies. Cadi also discusses sustainable practices in advertising and the impact of programmatic technology on campaign efficiency. Her expertise sheds light on the future of CTV Identity and premium content.

Richard Brant, Senior Director of Advanced TV, Strategy and Partnerships at Vevo, shares his insights from the forefront of the music video network. He discusses the fragmented streaming inventory landscape and the evolution in agency strategies for CTV. Brant emphasizes the importance of balancing viewer experience and ad monetization while exploring supply path optimization. He also delves into the future of audience measurement and the necessity for innovative approaches to enhance advertising effectiveness, all while navigating the ever-changing media environment.

In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.We cover a lot of ground, including:How the US and European CTV markets differ.How ad agencies are planning and buying CTV.How broadcasters are adopting programmatic trading.The future of CTV identity.Why CTV is changing the roles of DSPs and SSPs.The role of CTV for SMEs and performance ad buyers.And much more... Hosted on Acast. See acast.com/privacy for more information.