

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
Sep 10, 2024
Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Navigating the Connected TV Landscape
02:59 • 13min
Revolutionizing Advertising in Connected TV
16:10 • 15min
The Future of Retail Media in Streaming
30:49 • 12min
Evolving Audience Measurement in Connected TV Advertising
43:15 • 3min
Essential Guidance for Newcomers to CTV Advertising
46:16 • 2min
The Evolution of Television: From Passive Viewing to Immersive Experience
48:02 • 5min