
The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
Revolutionizing Advertising in Connected TV
This chapter explores the evolving structure of sales teams within a major television OEM, focusing on their dual approach to advertising through managed and programmatic services. It emphasizes the significance of the home screen in content discovery, the challenges of fragmented viewer experiences, and the potential of AI to enhance recommendations. The discussion also highlights innovative advertising formats and the pivotal role of TV manufacturers in redefining advertising strategies in the connected landscape.
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