The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
The Evolution of Television: From Passive Viewing to Immersive Experience
This chapter explores the transformation of television into an immersive and interactive experience, blending elements of gaming and shopping. The speakers highlight the significance of engagement and effort in achieving success, using tennis champion Roger Federer as an example to inspire a strong work ethic in a competitive industry.
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