The CTV Podcast  cover image

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

The CTV Podcast

CHAPTER

Intro

This chapter explores how the home screen of connected TVs serves as a crucial gateway for viewers to start their content journeys. It also highlights the evolution of CTV advertising towards more interactive and engaging formats, using the promotion of the Barbie movie on LG's home screen as a key example.

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