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3min chapter
The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
Intro
This chapter explores how the home screen of connected TVs serves as a crucial gateway for viewers to start their content journeys. It also highlights the evolution of CTV advertising towards more interactive and engaging formats, using the promotion of the Barbie movie on LG's home screen as a key example.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode