The CTV Podcast  cover image

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

The CTV Podcast

CHAPTER

Evolving Audience Measurement in Connected TV Advertising

This chapter delves into the importance of household targeting in Connected TV advertising and the evolution of audience measurement. It highlights the role of ACR data and the necessity of independent third-party measurement solutions for accurate viewership analysis.

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