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3min chapter
The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
Evolving Audience Measurement in Connected TV Advertising
This chapter delves into the importance of household targeting in Connected TV advertising and the evolution of audience measurement. It highlights the role of ACR data and the necessity of independent third-party measurement solutions for accurate viewership analysis.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode