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The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

The CTV Podcast

CHAPTER

Navigating the Connected TV Landscape

This chapter explores the professional journey of an expert in connected TV advertising, focusing on their role at LG Ad Solutions. The discussion covers the significance of Automatic Content Recognition (ACR) technology in enhancing advertising strategies across platforms, as well as the changing consumer attitudes towards ad-supported content. It also highlights the challenges of rising subscription costs in the streaming sector, termed 'streamflation,' and the increasing appeal of free alternatives.

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