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2min chapter
The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
Essential Guidance for Newcomers to CTV Advertising
This chapter offers essential advice for brands and agencies venturing into Connected TV (CTV) advertising, focusing on the significance of quality content, data, and targeting. The speakers emphasize that despite shifts to streaming on larger screens, fundamental campaign principles still apply.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode