The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
The CTV Podcast
00:00
Essential Guidance for Newcomers to CTV Advertising
This chapter offers essential advice for brands and agencies venturing into Connected TV (CTV) advertising, focusing on the significance of quality content, data, and targeting. The speakers emphasize that despite shifts to streaming on larger screens, fundamental campaign principles still apply.
Transcript
Play full episode
