Tony Marlow

Tony Marlow, CMO of LG Ad Solutions, shares insights on the cutting-edge of advertising, particularly for smart TVs. He discusses innovative formats like shoppable and 3D ads, which enhance viewer engagement. The conversation dives into the unique challenges faced by OEMs in the advertising landscape and the critical role of AI in transforming media strategies. Marlow emphasizes how AI is reshaping targeting and creative processes, driving more effective ad campaigns, and highlighting the emergence of pause ads for impactful brand storytelling.

Tony Marlow, CMO of LG Ad Solutions and a renowned expert in TV advertising trends, dives into the fast-evolving landscape of connected television. He discusses the rise of shoppable ads and ad-supported streaming, emphasizing how consumer behavior is shifting. Marlow unveils the impact of AI on ad creation and segmentation, enabling personalized campaigns. He also touches on the importance of outcomes-based marketing and how marketers can optimize their strategies in an increasingly fragmented TV market.

Tony Marlow, CMO of LG Ad Solutions, discusses the evolving landscape of television advertising. He highlights the Big Shift from traditional TV to streaming, where viewers increasingly embrace ad-supported content. The conversation delves into shoppable TV and how AI is transforming marketing by enhancing targeted ads and user engagement. Marlow also explores psychological principles behind consumer preferences, revealing how relevant advertising can enhance viewer experiences. Tune in to discover the future of interactive TV and its impact on branding.

Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!

Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.