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Tony Marlow

Chief Marketing Officer at LG Ad Solutions, a global leading CTV advertising company. Shares insights on the transformation of television advertising and the growing acceptance of ad-supported content.

Top 3 podcasts with Tony Marlow

Ranked by the Snipd community
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Feb 27, 2025 • 32min

YOUR BRAIN ON ADVERTISING

Tony Marlow, CMO of LG Ad Solutions, discusses the evolving landscape of television advertising. He highlights the Big Shift from traditional TV to streaming, where viewers increasingly embrace ad-supported content. The conversation delves into shoppable TV and how AI is transforming marketing by enhancing targeted ads and user engagement. Marlow also explores psychological principles behind consumer preferences, revealing how relevant advertising can enhance viewer experiences. Tune in to discover the future of interactive TV and its impact on branding.
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Nov 20, 2024 • 44min

The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!
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Sep 10, 2024 • 53min

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

Join Tony Marlow, Chief Marketing Officer at LG Ad Solutions, as he dives into the dynamic world of Connected TV advertising. Discover how 'streamflation' is reshaping viewer preferences and driving growth in free ad-supported streaming. Learn about the significance of Automatic Content Recognition (ACR) data and its role in targeting strategies. Tony also discusses the rise of interactive TV ads and the merging of retail media with streaming services, all while emphasizing the importance of innovative advertising formats in today’s digital landscape.