The Media Odyssey YOUR BRAIN ON ADVERTISING
Feb 27, 2025
Tony Marlow, CMO of LG Ad Solutions, discusses the evolving landscape of television advertising. He highlights the Big Shift from traditional TV to streaming, where viewers increasingly embrace ad-supported content. The conversation delves into shoppable TV and how AI is transforming marketing by enhancing targeted ads and user engagement. Marlow also explores psychological principles behind consumer preferences, revealing how relevant advertising can enhance viewer experiences. Tune in to discover the future of interactive TV and its impact on branding.
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The Big Shift in Advertising
- Consumers are shifting viewing habits from traditional TV to streaming.
- This shift includes growing acceptance of ad-supported streaming services.
Consumer Preference for Ads
- Media companies mistakenly believed consumers hated ads and that ad-free models were sustainable.
- Research shows most viewers use and even prefer ad-supported streaming.
The Home Screen as a Launchpad
- Smart TV home screens are now content launchpads, offering premium ad placements.
- The "primacy effect" suggests the first ad viewed is more easily recalled.
