The Media Odyssey
YOUR BRAIN ON ADVERTISING
Feb 27, 2025
Tony Marlow, CMO of LG Ad Solutions, discusses the evolving landscape of television advertising. He highlights the Big Shift from traditional TV to streaming, where viewers increasingly embrace ad-supported content. The conversation delves into shoppable TV and how AI is transforming marketing by enhancing targeted ads and user engagement. Marlow also explores psychological principles behind consumer preferences, revealing how relevant advertising can enhance viewer experiences. Tune in to discover the future of interactive TV and its impact on branding.
31:54
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Quick takeaways
- The shift toward ad-supported streaming reflects changing consumer preferences, revealing that viewers increasingly value relevant advertisements in their media experience.
- Artificial intelligence is set to transform marketing by optimizing audience targeting and generating tailored ad content, enhancing overall advertising effectiveness.
Deep dives
The Big Shift in Advertising
A significant transformation in advertising has emerged, particularly in television, driven by changing viewership habits. During the pandemic, there was a surge in media consumption, shifting primarily to subscription-based streaming services without ads. However, as people sought more content at a lower cost, there's been a growing acceptance of ad-supported streaming services. This shift highlights that ads are necessary for marketers to connect with audiences, dismantling the misconception that consumers inherently dislike advertisements as long as they are relevant.
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