Tony Marlow, CMO of LG Ad Solutions, discusses the evolving landscape of television advertising. He highlights the Big Shift from traditional TV to streaming, where viewers increasingly embrace ad-supported content. The conversation delves into shoppable TV and how AI is transforming marketing by enhancing targeted ads and user engagement. Marlow also explores psychological principles behind consumer preferences, revealing how relevant advertising can enhance viewer experiences. Tune in to discover the future of interactive TV and its impact on branding.
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insights INSIGHT
The Big Shift in Advertising
Consumers are shifting viewing habits from traditional TV to streaming.
This shift includes growing acceptance of ad-supported streaming services.
insights INSIGHT
Consumer Preference for Ads
Media companies mistakenly believed consumers hated ads and that ad-free models were sustainable.
Research shows most viewers use and even prefer ad-supported streaming.
insights INSIGHT
The Home Screen as a Launchpad
Smart TV home screens are now content launchpads, offering premium ad placements.
The "primacy effect" suggests the first ad viewed is more easily recalled.
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The Future of Artificial Intelligence and How You Can Save Our World
Mo Gawdat
In 'Scary Smart', Mo Gawdat explores the rapid evolution of Artificial Intelligence, its potential risks, and how humans can maintain control over their collective future. With his extensive background in technology, particularly as the former Chief Business Officer of Google [X], Gawdat provides a clear and accessible blueprint for creating a symbiotic relationship between humans and AI. The book emphasizes the importance of human agency and responsible development of AI to safeguard humanity and the planet.
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.
Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on shoppable TV, CTV ad targeting, and the role of AI in advertising, along with the psychological principles that influence consumer behavior.
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00:00 Welcome Tony Marlow / The Big Shift in Advertising 12:17 The Home Screen as a Launchpad 23:02 The Future of Shoppable TV and AI in Marketing