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9min chapter
YOUR BRAIN ON ADVERTISING
The Media Odyssey
Evolving Advertising in CTV
This chapter explores the transformation of advertising in the television space, especially post-pandemic viewership shifts towards ad-supported streaming services. It examines consumer preferences, the significance of relevant ads, and the influence of psychological factors on advertising effectiveness in the realm of Connected Television.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode