The Media Odyssey

Jen Kavanaugh, Senior VP of Marketing for the Philadelphia Eagles, shares insights on modern sports fandom that transcends game day. She emphasizes how Eagle's culture is nurtured through year-round storytelling, creating emotional connections with fans. Jen reveals how the team transformed its locker room into a relatable ensemble, involved in global brand outreach with initiatives in Australia and beyond. Her approach to measuring fan engagement sidesteps vanity metrics, focusing instead on meaningful interactions that strengthen community bonds.

Rich Bloom, General Manager of Tubi's Creators Program, discusses the groundbreaking creator-first strategy of the streaming service. He explains how Tubi transforms creators into media startups, emphasizing ownership and creative control. Bloom highlights partnerships with popular figures like Kevin Hart and the importance of niche fandoms. He shares insights on rapid production timelines, creator revenue models, and the platform's unique ad strategy. Tubi's focus on empowering creators signals a new era where traditional and creator media converge.

The power dynamic in media has shifted, with audiences now calling the shots rather than executives. Big Tech, especially Apple and Alphabet, dominates the landscape. Generational shifts are reshaping consumption habits, particularly among millennials and Gen Z. YouTube has become a formidable player in the TV realm, even outperforming traditional late-night shows. Creators are now cultural powerhouses, and community-driven metrics are essential for success. Embracing engagement over vanity metrics is crucial for brands to thrive in this new media landscape.

Delve into the cutthroat world of media mergers and acquisitions, where billion-dollar deals often miss the mark. Explore how consolidation has reshaped Hollywood and beyond, examining the fate of Warner Bros. Discovery and the cultural implications of potential buyers like Netflix and Apple. Discover the risks associated with expanding Paramount's influence and the growing presence of private equity in the media arena. With sharp insights and humor, the hosts unpack how creative culture is at risk amid this relentless pursuit of scale.

The new buyer isn’t Netflix, it’s the audience. Live from MIPCOM 2025, Evan Shapiro and Marion Ranchet sit down with Filmhub CEO Alan d’Escragnolle and Vortex Media CEO Justin Rebelo to unpack how independent producers and distributors are reinventing the film business for the creator economy.Recorded at the first-ever The Media Odyssey Podcast live show at MIPCOM, this episode explores how companies like Filmhub are helping producers reach global audiences across AVOD, TVOD, and YouTube “Free with Ads;” and why the future of indie film depends on creators learning to sell directly to viewers, not just to buyers.Key Takeaways:1. A New Kind of Buyer: The AudienceYouTube’s first major presence at MIPCOM signaled a seismic shift: it’s no longer about pitching to networks or streamers, but learning to engage audiences directly. Evan calls this the “B2C revolution” of entertainment, and Filmhub is one of the companies enabling it by connecting rights holders directly to millions of viewers on platforms like Tubi and YouTube.2. Filmhub’s Distribution RevolutionAlan d’Escragnolle breaks down how Filmhub helps creators and distributors license hundreds of films per month through automation, encoding, and royalty tech — cutting out the old, slow, one-deal-at-a-time system. By managing AVOD, TVOD, and FAST distribution at scale, Filmhub gives small producers global reach without the middlemen.3. The YouTube “Free with Ads” OpportunityYouTube’s Free with Ads tier, available in select countries, has become a powerful new home for premium films and TV. Filmhub is one of just a few distributors authorized to place titles there, where CPMs are higher and content appears in a dedicated “Film & TV” section. It’s a way for indie titles to live alongside, and compete with, traditional TV content.4. The Indie Film Playbook Is ChangingJustin Rebelo shares firsthand examples, including his own collaboration with Evan A 90s Christmas and Shapiro’s new microbudget feature Skit, proving that small films can now thrive through smart digital distribution. With lower costs and creator-style marketing, it’s possible to make and monetize films again without waiting for a streamer’s greenlight.5. Power to the CreatorsBoth guests agree: the days of waiting for gatekeepers are over. Whether it’s a $50,000 horror hit (Dream Eater) or a YouTube discovery, creators who control their IP, budgets, and release strategy have the real leverage. As d’Escragnolle puts it: “You don’t entertain anyone by leaving content on a shelf.”Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcastAlan d’Escragnolle - https://www.linkedin.com/in/alandescragnolle/ Filmhub - https://www.linkedin.com/company/filmhub/ Justin Rebelo - https://www.linkedin.com/in/justin-rebelo-8553bb142/ Vortex Media -  https://www.linkedin.com/company/vortexmediainc/ 

Who really runs the media world now — creators, corporations, or algorithms?In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the newly released Creator Ecosphere Map, a first-of-its-kind visual of the entire creator economy, created in partnership with Shira Lazar (What’s Trending) and InfluencerMarketing.Ai. Recorded just after MIPCOM, they explore how creators, brands, and traditional media now share the same ecosystem — and what the data reveals about who actually drives engagement, fandom, and revenue online.From TikTok to Substack, YouTube to Patreon, the hosts break down what EQ (Engagement Quality) really means, why followers don’t equal fans, and how new creator-led studios like Whalar, Filmhub, and Dropout are quietly building the next generation of media companies. Key TakeawaysMapping the Creator UniverseThe Creator Ecosphere Map charts the full scope of the creator economy, from platforms, to studios, agencies, and tools, for the first time in one place. The Creator Ecosphere Map tracks not only follower counts but EQ (Engagement Quality), revealing who actually moves audiences to act.Followers do not equal FansThe data shows a massive gap between reach and resonance. While megastars like Khaby Lame boast billions of views, creators like Billie Eilish drive exponentially higher engagement. Shapiro calls EQ “the difference between followers and fandom” — a key metric for understanding real influence and avoiding wasted ad spend.The Platform ParadoxTikTok and YouTube dominate scale, but engagement varies wildly. YouTube’s average EQ sits around 0.1%, while creators like MrBeast outperform entire media conglomerates thanks to community-driven engagement. Meanwhile, legacy brands like ESPN or Nike still treat social as marketing, not programming and it shows in their red (low-EQ) metrics.The Creator Economy Goes CorporateThe line between creator and company is vanishing. Platforms like Patreon and Substack prove that creator media can sustain real businesses, while independent studios like Dropout and First We Feast rival Hollywood models with strong IP and loyal communities. Even legacy broadcasters must eventually “lean in” or risk irrelevance.No One-Size-Fits-All StrategyThe map underscores that there’s no single best platform. Every creator or brand must build where their audience already lives. Marion suggests a “rule of three” strategy (LinkedIn, Substack, YouTube/Podcast) as a sustainable model, while Shapiro stresses that success in media now means asking better questions, not chasing every trend.View the full Creator Ecosphere: https://open.substack.com/pub/eshap/p/the-ecosphere-is-here?r=10qe8j&utm_campaign=post&utm_medium=web&showWelcomeOnShare=falseInterested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcast (00:00) - Introduction and Hosts (00:33) - Creator Economy at MCOM (00:56) - Interviews and Collaborations (02:26) - Mapping the Media Universe (03:30) - Data Collection and Analysis (05:24) - Engagement Metrics Explained (10:31) - YouTube and Platform Comparisons (15:43) - Podcasting and Creator Economy (18:43) - Introduction to Substack and Creator Media (19:39) - The Rise of Influential Creators (20:17) - Engagement Quality and Market Indicators (20:41) - Corporate vs. Personality-Led Media (21:37) - Brands on TikTok and Social Media Strategies (22:44) - Monetizing Video Content (24:51) - The Role of Community Platforms (25:46) - Expanding the Map: New Platforms and Metrics (28:39) - Choosing the Right Platforms for Growth (32:21) - Employment Opportunities in the Creator Economy (34:52) - Conclusion and Upcoming Episodes

What happens when a niche fandom becomes a global streaming powerhouse?In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet sit down with World of Wonder co-founders Fenton Bailey and Randy Barbato, the creative minds behind RuPaul’s Drag Race, and a streaming empire built on fandom. They explore how World of Wonder transformed drag culture into an international media brand spanning 17 territories, while redefining what “community-first” streaming looks like in the era of algorithmic sameness.The conversation dives into how WOW thrives outside traditional Hollywood logic through owning its IP, embracing global fandoms, and turning social engagement into subscription loyalty. The founders share how RuPaul’s Drag Race became a template for modern, participatory media and how WOW’s next frontier lies in audience-driven global storytelling that stays defiantly weird.Key Takeaways:1. From Subculture to Global BrandWorld of Wonder built its empire by championing authenticity over mass appeal. Instead of chasing algorithms, they built a streaming platform for passionate fans—and let those fans drive expansion into over a dozen localized Drag Race editions worldwide.2. DTC Before DTC Was CoolLong before YouTube or Netflix, WOW pioneered a direct-to-consumer model on Manhattan Cable in the early 1990s—building a loyal audience through raw, participatory storytelling that bypassed traditional TV gatekeepers. That same spirit lives on in WOW Presents Plus, which now connects millions of subscribers directly to the creators and culture they love.3. The Power of Ownership and Community WOW’s success comes from owning its IP and nurturing a direct-to-fan relationship. By combining strong brand identity, event culture, and social storytelling, the company has created a flywheel that sustains both fandom and revenue across platforms and formats.4. Streaming Against the Grain While major platforms chase scale, WOW proves that specificity is the new mainstream. Their model rooted in community, creativity, and unapologetic individuality shows how small, focused streamers can thrive even as the broader industry consolidates.5. A Blueprint for Creator-Led MediaBailey and Barbato’s approach blurs the line between creator and audience. By empowering talent and fans alike, WOW Presents Plus anticipates a media future where participation, not programming, drives value.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcastFenton Bailey - https://www.linkedin.com/in/fenton-bailey-4270204/Randy Barbato - https://www.linkedin.com/in/randy-barbato-866a1146/World of Wonder - https://www.linkedin.com/company/world-of-wonder/ (00:00) - Chapter 1 (00:00) - The Origins of Drag Race (01:14) - Meeting the Founders of World of Wonder (01:59) - The Early Days: Film School and Beyond (03:58) - Starting World of Wonder (06:10) - From Public Access to Channel 4 (10:19) - The Rise of RuPaul (17:36) - Creating Drag Race (23:08) - International Success and Adaptations (30:56) - The Early Days of Newsletters and Online Communities (31:21) - The Rise of RuPaul's Drag Race and Direct-to-Consumer Strategy (32:33) - The Genesis of WOW Presents Plus (35:11) - Challenges and Successes of WOW Presents Plus (37:28) - New Projects and Collaborations (48:56) - Advice for Producers and the Future of Media (58:43) - Conclusion and Gratitude

Jimmy Kimmel is at the center of the conversation where politics, free speech, and billion-dollar mergers collide.In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the dramatic suspension and reinstatement of Jimmy Kimmel—a flashpoint that highlights the collision of politics, regulation, and the crumbling power of broadcast TV. Shapiro explains the FCC’s limited authority, why Chair Brendan Carr’s threats crossed constitutional lines, and how Disney’s rapid cave-in to political pressure triggered a fierce backlash.The discussion broadens to late-night’s decline, the chilling precedent for free speech in U.S. broadcasting, and the looming wave of media consolidation involving Paramount, Warner Bros Discovery, and possibly Netflix. Marion draws contrasts with Europe’s regulatory environment, where broadcasters face different pressures but free expression is protected in opposite ways.Key Takeaways:The Kimmel Affair and FCC OverreachKimmel was suspended after discussing how MAGA has used activist Charlie Kirk’s killing for political gain, despite committing no FCC violation. Shapiro details how FCC Chair Brendan Carr, who is aligned with Project 2025 and pending affiliate mergers, used threats to coerce Disney and affiliates into action. The result: a blatant clash between politics and the First Amendment, costing Disney billions in market value before Kimmel’s reinstatement.Broadcast’s Dying GripThe controversy underscored how fragile broadcast TV has become. Kimmel’s late-night audience is under 2 million, dwarfed by his YouTube reach—and by Joe Rogan’s podcast empire. Shapiro argues that Kimmel and others should abandon dying formats and embrace direct-to-consumer platforms where free speech and financial upside are greater. Marion warns that it is not an easy, overnight transition. Media Oligarchs and ConsolidationThe hosts connect Kimmel’s ordeal to broader maneuvers by billionaires like Larry and David Ellison, whose influence over FCC approvals and mergers (Paramount-Skydance, Warner Bros Discovery) shows how free speech is increasingly transactional. Late-night hosts like Colbert and Oliver may be next in line as consolidation reshapes who controls the cultural narrative.Europe’s Contrasting PathMarion highlights how European regulators tackle misconduct differently—punishing hosts who spread disinformation or incite harm, rather than silencing dissent. The comparison underscores a widening gap: in the U.S., politics is shrinking the space for speech on broadcast, while in Europe, regulation is trying to protect it.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcast (00:00) - Introduction and Episode Overview (01:05) - Jimmy Kimmel Controversy Explained (03:43) - FCC Regulations and Enforcement (08:40) - Impact and Backlash (11:24) - Comparisons with Other Media Figures (16:36) - Jimmy Kimmel's Return and Future Speculations (22:55) - Broader Implications on Free Speech (24:34) - Controversial TV Hosts and Their Impact (26:52) - Success Stories of Media Personalities (31:02) - The Future of Public Broadcasting (32:26) - Media Mergers and Acquisitions (41:28) - The Decline of Broadcast TV (47:01) - Concluding Thoughts on Media Evolution

In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet record live from IBC with Simon Farnsworth (ITV) and Adde Granberg (SVT), two CTOs (or as they call it, “Chief Transformation Officers”) reshaping European public broadcasting. The conversation explores how legacy broadcasters can adapt to a digital-first, fragmented world while facing off against trillion-dollar tech giants.They discuss the shift from “doing digital” to “being digital,” how generative AI and cloud-based workflows can unlock beyond-human-scale production, and the biggest challenge broadcast is facing is mindset. Both guests stress that the real battle is cultural, not technical: broadcasters must abandon outdated standards, embrace platforms like YouTube and TikTok, and put audience needs, not legacy processes, at the center.Key Takeaways:From Tech to TransformationFor Farnsworth and Granberg, a CTO’s role is less about gadgets and more about changing mindsets—translating the power of technology to boards and teams, and shifting organizations from “doing digital” to truly “being digital.”Cloud, AI, and Beyond-Human ScaleGenerative AI, cloud production, and 5G enable content creation and distribution at scales humans can’t manage alone. From using AI to cast Love Island more efficiently, to producing Sweden’s iconic Vasaloppet ski race with drones over 5G, both ITV and SVT show how tech can cut costs, lower carbon footprints, and improve the creative product.Break the Walled GardensToo many broadcasters still cling to the idea that their own platform is the only destination. Farnsworth argues that distribution on YouTube, TikTok, and even Disney+ is additive, not cannibalistic—and essential to reaching younger audiences.Mindset Over StandardsThe biggest barrier isn’t tech, it’s culture. Both CTOs stress the need to ditch outdated broadcast standards and industry obsessions with hardware, replacing them with audience-first, software-driven, cross-platform strategies. Without this shift, public broadcasters risk irrelevance.Collaboration or DeclineEurope’s broadcasters must collaborate more deeply, from projects like Freely in the UK to shared production and distribution tools. Competing with “death stars” like Google, Amazon, and TikTok requires pooling resources, not building new silos.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcastSimon Farnsworth: https://www.linkedin.com/in/simon-farnsworth-26521253/ Adde Granberg: https://www.linkedin.com/in/addegranberg/?originalSubdomain=se  (00:00) - Introduction to Media Odyssey Podcast (00:08) - What is IBC? (00:56) - Marianne's IBC Experience (01:36) - Generational Divide in Media (04:59) - The Affinity Economy (06:15) - Redefining Broadcasting (07:35) - Introduction to Whale TV (08:03) - Whale TV's White Label Journey (09:44) - The Shift to Streaming (11:39) - Whale TV's Business Model (19:48) - Whale TV Plus Explained (21:59) - Advertisers and Connected TV Challenges (22:32) - Whale TV's Unique Advertising Opportunities (23:59) - Emerging Advertising Categories (25:34) - Balancing User Experience and Monetization (26:03) - Innovative Ad Formats (29:25) - Global Reach and Collaboration (30:56) - Industry Challenges and Future Directions (36:41) - Conclusion and Final Thoughts

In a special episode recorded live from IBC in Amsterdam, the Media Odyssey Podcast brings together hosts Evan Shapiro and Marion Ranchet with Whale TV’s Teresa Lopez and Chris Hock. Once a white-label operating system hidden inside millions of TVs, Whale TV has rebranded and stepped into the spotlight. The discussion dives into the shifting economics of TV hardware, why operating systems are now the key battleground for audience attention, and how Whale TV’s profit-sharing model, Whale TV Profit Sharing, offers a different path than big tech rivals.The group also explores broader industry themes—from Europe’s need for greater collaboration, to the generational divides slowing change, to the critical role of user experience in Connected TV.Key Takeaways:From White Label to Global BrandFormerly known as Zeasn, Whale TV powered tens of millions of smart TVs without consumers even knowing. With 44M monthly active TVs worldwide, Whale TV has rebranded to claim its space, offering not just a Connected TV OS but also Whale TV Plus, a FAST service integrated directly into the home screen.Whale Profit Sharing (WPS)Instead of charging TV makers upfront, Whale TV gives its OS away for free and shares revenue on the backend. OEM partners get cash bounties upfront and recurring revenue streams as advertising and subscriptions flow in. This partnership model contrasts sharply with big tech’s “take it all” approach.Advertising at the Heart of the Living RoomWhale TV positions the TV home screen, and the living room as a whole, as the most valuable real estate in media. With innovative ad formats—pause ads, L-shapes, and integrated discovery units—it promises advertisers premium inventory without breaking the viewer experience. Categories from luxury goods to QSRs are already leaning in.4. Collaboration vs. FragmentationBoth hosts Marion Ranchet and Evan Shapiro and Whale TV execs stress that the industry suffers from too many competing OS platforms and a lack of collaboration. Whether across generations, broadcasters, or tech providers, success will depend on cooperation, shared standards, and smarter creative—not just piling on new players.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcastTeresa Lopez: https://www.linkedin.com/in/teresa-alonso-l%C3%B3pez-4a22bb94/Chris Hock: https://www.linkedin.com/in/chrishock/Whale TV: https://www.linkedin.com/company/whaletv/ (00:00) - Introduction to Media Odyssey Podcast (00:08) - What is IBC? (00:56) - Marianne's IBC Experience (01:36) - Generational Divide in Media (04:59) - The Affinity Economy (06:15) - Redefining Broadcasting (07:35) - Introduction to Whale TV (08:03) - Whale TV's White Label Journey (09:44) - The Shift to Streaming (11:39) - Whale TV's Business Model (19:48) - Whale TV Plus Explained (21:59) - Advertisers and Connected TV Challenges (22:32) - Whale TV's Unique Advertising Opportunities (23:59) - Emerging Advertising Categories (25:34) - Balancing User Experience and Monetization (26:03) - Innovative Ad Formats (29:25) - Global Reach and Collaboration (30:56) - Industry Challenges and Future Directions (36:41) - Conclusion and Final Thoughts