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5min chapter
YOUR BRAIN ON ADVERTISING
The Media Odyssey
The Evolution of Interactive TV and Advertising
This chapter explores the transformation of television and advertising with the rise of connected TV (CTV), shifting from passive consumption to interactive engagement. It highlights the integration of shoppable ads and emphasizes enhancing the user experience while streamlining the purchasing process through innovative technologies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode