The Future of Advertising: CTV and AI Integration

On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.

Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on shoppable TV, CTV ad targeting, and the role of AI in advertising, along with the psychological principles that influence consumer behavior.

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00:00 Welcome Tony Marlow / The Big Shift in Advertising
12:17 The Home Screen as a Launchpad
23:02 The Future of Shoppable TV and AI in Marketing

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