12min chapter

The Media Odyssey cover image

YOUR BRAIN ON ADVERTISING

The Media Odyssey

CHAPTER

The Future of Advertising: CTV and AI Integration

This chapter examines the rise of Connected TV (CTV) advertising and the integration of shoppable TV experiences for effective brand engagement. It discusses the balance between brand and performance marketing, the psychological effects of advertising frequency, and the transformative role of artificial intelligence in creative processes. As AI advances in the advertising space, the chapter highlights its potential to enhance targeted marketing while maintaining a collaborative dynamic with human creativity.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode