The Growing Role of Programmatic in TV

Programmatic advertising is increasingly seen as a vital component in the evolution of television broadcasting and streaming services. Various types of TV businesses are adopting programmatic strategies at different speeds, reflecting their unique goals and challenges. This shift signifies a broader industry recognition that the efficiencies and data-driven benefits associated with programmatic can enhance both buying and selling processes in advertising. As these businesses consider how programmatic fits into their future, conversations surrounding its potential are becoming commonplace across the sector.