The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
The CTV Podcast
Optimizing the Supply Path in CTV Advertising
This chapter explores the importance of supply path optimization (SPO) in streaming and connected TV, focusing on its role in enhancing transparency within the programmatic supply chain. It highlights how SPO fosters meaningful partnerships between buyers and publishers, improving efficiency and reducing carbon footprints in the advertising landscape.
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