The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
The CTV Podcast
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Navigating CTV Advertising Optimization
This chapter examines the critical role of optimization practices in the Connected TV (CTV) advertising landscape, focusing on effective curation and supply path optimization. It discusses the challenges of hyper-targeting and the necessity for specialized partnerships to enhance advertising performance. Additionally, it highlights the shifting dynamics in programmatic advertising and the need for agencies to adopt a holistic perspective to better reach fragmented audiences.
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