The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
The CTV Podcast
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Navigating Identity in CTV Advertising
This chapter explores the significance of identity management in the cookieless world of Connected TV advertising, detailing how households are identified using IP addresses and the role of consent in advertising. It also emphasizes the importance of sustainability in the programmatic supply chain, urging brands to evaluate the environmental practices of their partners.
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