The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
The CTV Podcast
The Evolving Landscape of Television
This chapter delves into the role of Supply Side Platforms (SSPs) in the advertising world, focusing on the evolving definitions of television across generations. It examines the impact of high-quality streaming content and user-generated media on audience engagement and the shifting perceptions of TV in modern society.
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