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3min chapter
The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
The CTV Podcast
Intro
This chapter explores the growing significance of programmatic advertising in the television industry, drawing parallels to its success in digital platforms. It examines how various TV businesses are embracing data-driven strategies for enhanced efficiency and future viability.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode