Navigating the Evolving Landscape of Ad Tech

This chapter explores the career path of a prominent figure in the ad tech industry, tracing their journey from marketing to leadership roles. It highlights the evolution of digital advertising, particularly the transitions from desktop to mobile and now connected TV (CTV), while emphasizing adaptability and continuous learning. The discussion further examines the interplay between direct sales and programmatic advertising, the growth of supply-side platforms, and the importance of transparency and partnerships in this dynamic ecosystem.