Emma Newman, Chief Revenue Officer for EMEA at PubMatic, shares her insights on the transformation of SSPs in today's streaming landscape. She discusses how CTV is catalyzing increased supply path optimization, bringing growth and sustainability to the ad tech space. Newman highlights PubMatic's dual service approach for buyers and sellers and the vital role of programmatic advertising. The conversation also touches on the merging worlds of retail media and CTV, emphasizing transparency and meaningful partnerships.