Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.

We cover a lot of ground, including:

• How the US and European CTV markets differ.
• How ad agencies are planning and buying CTV.
• How broadcasters are adopting programmatic trading.
• The future of CTV identity.
• Why CTV is changing the roles of DSPs and SSPs.
• The role of CTV for SMEs and performance ad buyers.
• And much more...

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