The CTV Podcast
How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.
Aug 14, 2024
Cadi Jones, SVP EMEA at Index Exchange, shares her insights on the rapidly evolving CTV advertising landscape. She highlights the growing role of 'curation' to enhance targeting and the importance of supply path optimization in this space. The conversation delves into the differences in CTV advertising between Europe and the US, stressing the need for tailored strategies. Cadi also discusses sustainable practices in advertising and the impact of programmatic technology on campaign efficiency. Her expertise sheds light on the future of CTV Identity and premium content.
57:44
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Quick takeaways
- Curation in CTV advertising enhances targeting by efficiently delivering the right bid requests to demand-side platforms, ensuring campaign success.
- The shift to programmatic technology has transformed digital advertising, demanding refined strategies to manage excessive bid requests effectively.
Deep dives
Importance of Curation in Ad Campaigns
Curation has emerged as a crucial method to enhance targeting in ad technology, ensuring that the right bid requests are efficiently delivered to demand-side platforms (DSPs). This process facilitates the full delivery of targeted advertising campaigns, leading to higher quality outcomes at scale. Users of this curation product have reported significant improvements in meeting their campaign goals, indicating that this approach addresses common challenges faced by advertisers. Ultimately, curation solves the prevalent issue of not fulfilling budget and targeting expectations, thereby optimizing the advertising process.
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