How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

Cadi Jones, SVP EMEA at Index Exchange, shares her insights on the rapidly evolving CTV advertising landscape. She highlights the growing role of 'curation' to enhance targeting and the importance of supply path optimization in this space. The conversation delves into the differences in CTV advertising between Europe and the US, stressing the need for tailored strategies. Cadi also discusses sustainable practices in advertising and the impact of programmatic technology on campaign efficiency. Her expertise sheds light on the future of CTV Identity and premium content.