How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.
The CTV Podcast
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Evolving Dynamics of CTV Advertising
This chapter explores the significant advancements in the OpenRTV protocol and its implications for programmatic advertising in Connected TV (CTV). It discusses the effect of curated deals, pod bidding, and supply path optimization on ad inventory delivery and campaign efficacy. Furthermore, it addresses the unique challenges posed by live events and the need for strategic partnerships to navigate the complexities of monetizing streaming services effectively.
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