How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.
The CTV Podcast
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Navigating the Ambiguities of TV Content Valuation in Advertising
This chapter explores the shifting views on TV content amidst the rise of user-generated content and the challenges advertisers face in evaluating different content types. It concludes with valuable insights on aligning personal values with company culture for enhanced career satisfaction in the advertising industry.
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