Defining Premium TV Content in the Age of CTV

In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange. 

We cover a lot of ground including:

• The increasing role of 'curation' in CTV advertising. 
• The evolving SSP ecosystem.
• Why CTV has increased the practice of supply path optimization (SPO).
• How broadcasters, AVOD and FAST services should be thinking about programmatic.
• The future of CTV Identity, and what this might look like. 
• How can CTV advertising be more sustainable.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.