How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.

We cover a lot of ground including:

• The evolution of ad serving, in a streaming age.
• What DAI or SSAI means in CTV.
• The rise of dynamic ad creatives.
• Addressable linear, and how this works.
• What a good streaming ad break should look like, for viewers & advertisers.
• The convergence of retail media & CTV.
• And much more...

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