In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.
We cover a lot of ground including:
- How traditional TV broadcasters are competing with streaming services.
- Why broadcast quality TV content works so well for advertisers.
- How ITVX became such a hit with UK TV audiences.
- Why they built their own proprietary AdTech, in Planet V.
- How ITVX plans to work with 3rd party SSPs and DSPs in the future.
- The role of data clean rooms in CTV advertising.
- And much more...
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The CTV Podcast