In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.

We cover a lot of ground including:

• How traditional TV broadcasters are competing with streaming services.
• Why broadcast quality TV content works so well for advertisers.
• How ITVX became such a hit with UK TV audiences.
• Why they built their own proprietary AdTech, in Planet V.
• How ITVX plans to work with 3rd party SSPs and DSPs in the future.
• The role of data clean rooms in CTV advertising.
• And much more...

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