In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.
We cover a lot of ground including:
- How ad agencies are now planning & buying CTV ads.
- What advertisers are asking about CTV.
- What agencies need, to spend more on AVOD and FAST.
- The future of CTV audience measurement.
- The convergence of retail media & CTV.
- The positive role of programmatic technology, in CTV ad buying.
- And much more...
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The CTV Podcast